ChatGPT Visibility Report

Last updated: July 14, 2025

Updated by: Ruan Marinho

What it is

The ChatGPT Visibility Report scans real ChatGPT-generated responses for your clients business name, website, and category in your selected location. You'll get a visibility score, the number of mentions across prompts, confidence levels, and strategic suggestions to improve presence in AI-generated search results.

How to use it

  1. Input your details: Enter your business name, website domain, location, and category.
  2. Choose prompt volume: Select 25, 50, 75, 100, or 250 prompts to scan.
  3. Generate report: Get a breakdown of how often your business is recommended or mentioned, and in what context.
  4. Use insights to sell or optimize: Share the link with clients or team. Use it to pitch AEO services or improve digital visibility.

When to use it

Pitching AI optimization to prospective clients.

Understanding visibility gaps vs competitors in conversational AI.

Benchmarking performance over time.

Creating before/after comparisons when running SEO or AEO campaigns.

For Marketing & Agency Use

Client: CT Moving & Storage
Location: Southington, CT
Category: Moving Company
Prompt Sample Size: 50
Result: Mentioned in 50/50 relevant ChatGPT prompts with high confidence (average 88%). Top terms include: residential, relocations, storage.

Frequently asked questions

  • What is ChatGPT Visibility?

    It measures how often a business appears in AI-generated responses when people ask questions about a specific service/location.

  • How is this different from SEO?

    SEO tracks search engines like Google. ChatGPT Visibility focuses on AI language models, which now influence how people discover businesses.

  • What does “Confidence” mean?

    It reflects how strongly the model associated the prompt with your business, based on its internal ranking logic.

  • What should I do with this data?

    Use it to improve content, SEO, or pitch AEO (AI Engine Optimization) services. SplashDash gives tips in the report.

  • What data sources power this report?

    This report uses OpenAI's chatGPT search model.

  • Is it white-labeled?

    Coming soon - you will be able to share the report with your own branding or send clients a branded URL.

  • Can I run this report for multiple clients at once?

    Yes, you can run separate reports for each client using their business name, domain, location, and category. You would just need multiple SplashDash tabs open at once.

  • How accurate is the visibility score?

    The visibility score reflects real prompt analysis using OpenAI’s GPT-4. Each response is measured by actual mentions and confidence indicators in AI output. 


    Important to note: the consumer front facing ChatGPT is different than what's in the API. Use caution when explaining as ChatGPT serves different results based on several factors.

  • Do I need any data integrations to use this?

    No integrations are required. Just input a few business details and the report runs using proprietary data and AI modeling.

  • How is this different from keyword tracking tools?

    This report focuses on AI visibility—how businesses appear in ChatGPT answers rather than on traditional SERPs. It complements, not replaces, traditional SEO tools.

  • Does it only scan ChatGPT or other AI models too?

    Currently, it scans prompts generated via OpenAI’s GPT-4 model (used in ChatGPT). Other models may be added in future updates.

  • Can I track changes over time?

    Yes. You can run follow-up reports for the same business and compare visibility changes week-over-week or month-over-month. Scheduling reports and creating projects is coming to SplashDash soon.

See an example

Explore a live example of the report to understand its capabilities and interface.